DIAMOND EDUCATION GUIDE
Buying a diamond may well be something that you only do once in your life. Often this will be the jewelry purchase of your adult lifetime. So obviously, you want to do it right.
But when you walk into that jewelry store, you are literally a walking target for the sales people on commission. They are hoping that you will simply buy a ring, or a stone, over the counter, that you like the look of, then pay and leave.
However, if you are thinking of spending upwards of a thousand dollars – or even if you are not – you really want to do your homework before making a purchase.
For this reason, the first time or two when you visit the store, you should leave your credit card at home. Here is why.
- YOU SHOULD SEE THE DIAMOND LOOSE AND NOT SET IN A RING
If you are going to spend more than two thousand dollars, you should definitely see the stone you want to buy out of the ring.
This is because there may be flaws hidden in the setting and it is impossible to gage the clarity and quality of the diamond without seeing it loose.
- CHECK THE CERTIFICATION
When buying a diamond you should ask to see its certification. If the jeweler cannot provide certification, do not purchase it. The thing you want to see is the GIA grading report. Do not allow yourself to be fobbed off by someone stating that it has been graded by a GIA trained gemologist. This will usually turn out to be a store employee who has completed a course. It is not the same as a certificate issued to a diamond from an independent GIA grading facility.
- DON’T BE MISLED ABOUT THE CUT QUALITY
It is unfortunately quite easy for the uninitiated to be confused about the quality of a diamond cut.
Beware of a deeply cut diamond, as these contain more of their carat weight hidden within the body of the diamond, than is displayed in the width.
These are commonly sold in jewelry stores because they are cheap, relatively speaking.
A well cut diamond is, unsurprisingly, more expensive than a poorly cut one.
- CHECK THE COLOR GRADE
Being able to check the color grade of a diamond will not be an easy task under the store lights, which will be favorable to their appearance.
The store should have a set of cubic zirconia stones to check the color against.
Another thing to beware with color grading, is any diamond that is referred to as being within a spectrum of grades. A GIA graded diamond will have an exact grade.