About Us

We are a site dedicated to the education of the public in relation to diamond buying.

We feel passionate about diamonds and gemstones of all types and would like to pass on our knowledge to all.

Buying a diamond may well be the sort of thing that you only do once in a lifetime and we feel strongly that you should have the tools at your disposal to do it right!

To put it bluntly, there is more to a diamond than meets the eye and so we have put together a valuable resource to educate and inform the prospective buyer of all the things they need to know, before committing to the purchase.

Why should you listen to us? Well we are a completely impartial and independent source. We are not trying to sell you anything and we do not endorse any maker or manufacturer.

Diamond Clarity came about as a result of a frustrated attempt by two gemstone enthusiasts to buy an engagement ring for their respective beaus.

Wherever we went, we found conflicting advice and sometimes, downright misleading information.

We discovered that jewelry stores did not always have an interest in telling the truth and offering good comparisons between stones within their premises.

When we tried to view some of the stones loose, we were sometimes told that it was not possible and worse still, some jewelers were unable to provide certification for the grades of their gemstones.

Eventually, we learned all about the grading of diamonds for their clarity and color and just why the make or cut of a diamond matters so much.

So if you, like us on that gloomy fall day in 2003, went stumbling into a jewelers, thinking that the only thing that mattered about your ice was its weight in carats – you are on for a long journey of discovery…We certainly were!

Here’s to diamonds!